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Brand Guidelines

Brand Hub

This is WIU

´ºÓêÖ±²¥ Illinois University's brand showcases our history and brings new initiatives to light that move us forward. Together, we position ´ºÓêÖ±²¥ as one community to reach more students who share our Leatherneck values. This guide helps all ambassadors—anyone representing WIU—apply the brand.

Belltower and Rocky

´ºÓêÖ±²¥ WIU

Vision

´ºÓêÖ±²¥ Illinois University will be the leader in educational quality, opportunity, and affordability among regional public universities.

Mission

´ºÓêÖ±²¥ Illinois University empowers students, faculty, and staff to lead dynamic and diverse communities. We provide student-centered undergraduate and graduate programs characterized by innovative teaching, research, and service, grounded in interdisciplinary, regional, and global perspectives. We engage our students in educational opportunities guided by a professional and diverse faculty and staff in collaboration with alumni and community partners.

Ask us about the brand

We're here to help!
Email: marketing@wiu.edu